AI can now make your branded explainer videos in days, not weeks

Google’s Gemini Omni 1.1 Flash video model, released on 27 August, makes clips that can be extended to 40 seconds and upscaled to 4K, at about US$0.10 a second through the Gemini API. Google Vids, an AI video creator and editor, is included in every Google Workspace business plan, and Canva’s plans include brand kits alongside its AI video tools.

Brand kits, reference images and templates keep your logo, colours and fonts consistent, so the work shifts from production to writing the script, choosing shots and checking. People still matter: a usable shot can take several attempts, and generated on-screen text is unreliable, so logos, prices and wording are best added in the edit.

The tools change fast. OpenAI shut down its Sora video models on 24 September 2026, so we build on tools that can be swapped rather than any single model. The explainer videos on our own blog and News pages were made this way: scripted from our posts, built in our brand templates with AI narration and subtitles, and checked by a person before publishing.

• Google Vids is included in Google Workspace business plans, from A$9.90 per user a month.
• Canva Pro is A$165 a year and includes five brand kits and a monthly allowance of AI tools, including video clips.
• Our estimate for a 60-second branded explainer: about A$2,500–6,500 for the first one produced by L&V, and about A$400–1,300 for later ones made in-house once templates are set up and staff are trained.
• Use paid business plans for marketing videos: some free plans don’t allow commercial use.

• Works with what you already have: your logo, colours, fonts, footage and product photos, in tools like Google Vids or Canva that many businesses already pay for.
• L&V can set up your brand kit and video templates, then either produce the videos for you or train your team to make them.
• Every video keeps a person in charge of the script and a review before it is published.